Online Wordpress Tips And Tricks

This is a step by step and easy to follow guide that will help you setup your own blog.

Online Blogger Tips And Tricks

This is a step by step and easy to follow guide that will help you setup your own blog.

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How To Make Your Blog Visitors Stay Longer

The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be.

Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or your bounce rate is more than 95%.

There are certain things you can do in the way you present your pages and posts which will maximize the chances of your visitors sticking around for a longer period on your site.

The longer people stay the greater your opportunity to monetize their visit or convince them to take your desired call to action.

A call to action is an Internet marketing term which refers to the primary action that you want your visitors to take when they land on your page or website. One example of a call to action  is where you want someone to click your “buy now” button and purchase your product. Another might be that you want to get people to download your free ebook after signing up as members.

Below are some tips which will help you to keep the attention of your visitors or at the very least keep them interested long enough to stay and explore your site and ultimately perform the call to action you want them to.

  1. Remove unnecessary external links from your landing pages and use internal links
Trying to increase the average visitor time on your site is one of the ways that you can decrease your bounce rate and increase your rankings.If you use Google Analytics you’ve probably already heard of the term “bounce rate”.Bounce rate (as defined by Google) is:“..the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”.

Therefore plastering your affiliate banners and links all over your pages can work against you if your visitors leave your site immediately from the page they entered from.

Try to entice your visitors to read more by offering them some relevant links to another internal page or post where you provide a useful review and which ultimately contains your affiliate banner. This way you are not pushing people straight out of the same door they entered.

There are some useful WP plugins you can use to add relevant internal post links to your blog such as Yet Another Related Posts Plugin.

       2.  Use emotion to present your message

People most often buy from emotion whether they admit it or not. This is because the actions which emanate from emotion are quite often subconscious.

Hence, an emotional response is much more likely to achieve a call to action than a logical one.For instance if you are trying to convince someone to buy your product by using logic, then the chances are that they will also look at your argument from a rational point of view and they will weigh up the pros and cons of buying versus not buying.If you introduce an emotional element to your message such as presenting a benefit or selling a solution to a problem or highlighting how people can get closer to achieving their dream, then you will appeal to the emotional decision making areas of the brain.

This will maximize the chances of gaining a customer because it will create an emotional connection between your message and the reader.Therefore once you have successfully forged a positive emotional relationship with your readers, they will happily want to come back to your site to explore further or even become regular customers.

        3.  Include video content on your posts and pages

Video is one of the most effective ways to communicate a message to people. Even short videos of just a few minutes can often deliver more value to your readers than multiple pages of writing can.
Therefore in the cases where you would usually get people browsing through an article in 10 to 20 seconds before leaving, the added benefit of using a short video is that it increases the likely-hood that people will stay on your site for longer because they are watching your video.

Video on the Internet is really just a modern extension of TV but the great thing is that you get to be the producer of the content.

        4.  Use captivating images in conjunction with your copy or content

Quite often the right image coupled with the relevant content can induce an emotional response and it can help lay the foundations for the right mindset you want to create before somebody reads your sales pitch or post.

Humans are quite easily visually stimulated and you can exploit this by using effective images and colors with your message.

         5.  Focus on providing value and informative content rather than blatant advertising

Your content and the value which it provides is the sticking point which helps to build a relationship with your readers. A relationship needs some measure of trust by both parties but when you successfully gain this trust from your readers or clients then you are also creating a longer term investment where current customers also become future customers.There are many ways you can provide value for people who will in turn be very happy to return the favor by becoming a customer. For instance you could offer free online courses or a series of tutorials which people can access after they sign up as free members.

You could also set up your own forum or support system which provides help to people but also an opportunity for people to interact with each other.

Learn Which Analytics Data You Should be Using

If you are running a small website, chances are you’ve already heard of Web Analytics. If you haven’t, it is a tool for measuring traffic of your website. It provides data on the number of visitors, page views etc to gauge the popularity of the site. For many people, using analytics is limited to watching how many more visitors have come to the site, and repeating the figures to potential advertisers. If used smartly, analytics is also a marketing tool, an e-commerce tracker, an ad tool, and the list goes on. In this article, we’ll have a look at basic ways to use the analytics.


Choosing an Analytics Software

First of all, you need to have an analytics software set up for your website, which mostly means signing up for an account of an analytics provider, and adding a few lines of javascript code to your pages. Google Analytics is the most widely used analytics tool. It’s also free and integrating it in a WordPress site is just a matter of adding a plugin to your site! If you like to have choices, you can search the Internet looking for some other alternative solutions.

Keep your eye on the Bounce Rate

Bounce rate is the number of people that after arriving on your website, don’t browse any other pages and leave. It’s generally expressed as a percentage of total visitors. The top reasons for having high bounce rates are:

  1. Uninteresting Content
  2.  Broken Links
  3.  Erroneous Pages
  4.  Badly targeted Ads
The analytics tool can help identifying the pages that have high bounce rates and open your eyes to problems that you haven’t detected before.

Check your Conversion Rate

If your site has a clear goal, then you must have at least one goal page. For an e-commerce site it’s normally a completed check out page. For social website like Twitter and Facebook, it’s the page where the visitor completes the sign up process. The conversion rate is percentage of the amount of people that are just not getting to your goal pages but also carrying out the action you want them to do. Conversion rates are usually low. For an e-commerce site, even a 3% is considered a good conversion rate! The rule of thumb is to set up a clear path(a sequence of clicks and page views) to your goal page. You can have the analytics tool set up funnels to figure out where they are falling off. Once that problem is fixed you need to look at where people are going after conversion. Are they staying on or exiting? If they are exiting, why so?

Track visitors to Target pages

Target pages may appear similar to goal pages but have different values. If the checkout completion form is the goal page of your e-commerce site, the product pages are the target pages. These pages are the first major step to goal completion. After all, the visitors need to see the product page before they go on to shop for the products. Use your analytics tool to find out how many visitors are going to your target pages and what percentage of them are going to goal pages from these pages. If the rate is low you might need to present your target pages in a more engaging manner.

Site Search Analytics

Tracking site search is a highly valuable resource for finding out what your visitors are looking for. Are they able to arrive at the page they are looking for? If not, there’s clearly a problem with your site search engine. It may not be returning the results it should be returning, or worse, it isn’t displaying the results in a useful way your visitors can understand. Also, if they search for something you don’t have, you might want them to redirect to alternative pages. Obviously, if your site sell books, there’s no need to provide alternatives to a guy who is looking for golf clubs in your site! It doesn’t make sense. But if he’s searching for a particular book of his favorite author and it’s not there, you should suggest him other books of the same author or of the same theme.

Track where visitors are coming from

Probably the easiest way to find out if the link building and ads on the site are working, is to see where your visitors are coming from. It makes sense that you keep track of where you get the most returns to make a wise decision of where to focus your efforts. A properly set-up analytics account integrated with eCommerce tracking and Adwords accounts can even show you a direct return on investment for your individual Adword campaigns; a very useful tool for managing your pay per click ads.

Reasons for a Slow Wordpress Site

If you own and run a WordPress site which is currently slow then there are usually some common factors which are most probably contributing to the lack of load speed of your site.

The power and flexibility of WordPress lies under the hood, where as a blogging and CMS platform, it easily caters for customizations to be made in a programmatic way via themes and plugins.

However, this flexibility can also ironically be a cause for some of the reasons why your site might be running slow or has progressively become slower as time has gone on.

There are also numerous other factors which also play a role in your site’s speed (or lack thereof), so let’s take a look at them.

After doing troubleshooting work on hundreds of customer sites over the years, I have found that the following 3 common factors contribute to a WordPress site being too slow:

  1.   Using lots of poorly coded plugins
  2.   Using poorly coded and bloated theme
  3.   Using a not so good hosting provider/solution

1. Using Lots of Poorly Coded Plugins

Due to the open-source nature of WordPress (which is a big positive in my opinion), the variety of plugin functionality available is immense but so is the variety of plugin coding quality.

The fact that you can quite often obtain a free plugin which will perform a crucial task for your website is immensely exciting, but this also requires the need to beware of which plugins you choose to use on your site.

How a plugin is coded can mean the difference in whether your pages load in a fraction of a second versus 5 seconds or more. WordPress generally has a best coding practices criteria for plugin developers but quite often these are ignored by a lot of programmers; in some cases because these programmers are new to the technology or simply not skilled enough to know better.

Therefore you will often find plugins which have been coded in such a way where the programmer has either not been cognizant of performance impacts or not taken into account possible conflicts which their code might have on other core functionality of WordPress in general or the functionality of other plugins or themes. For example, how and when a plugin developer chooses to load their javascript/jquery scripts and libraries can greatly impact the chance of conflicts.

There are many factors which determine the quality of a plugin’s coding and this topic can fill another series of articles, but for our intensive purposes as website owners we should be discerning with which plugins we choose to use.

There are a couple of easy checks you can make when choosing either a free or paid plugin.

For instance if you are searching in for plugins, you can check things such as the number of downloads for the plugin and also how well it is supported.

You will find with the more quality plugins that the developer quite often stands behind their work and they demonstrate this by providing some support and regular updates.

The same thing also applies for paid plugins.

Side Note and Example

You may find various articles recommending that you limit the number of plugins you use on your WordPress site because they claim that having a large number of active plugins is one of the reasons for a site’s slowness. This advice can be misleading if not explained correctly. The whole principle of WordPress is based on its modularized nature and it is designed to accept various specialized functionality via things such as plugins. So in general rather than being too focused on the number of plugins, focus on limiting the use of poorly coded and bloated plugins.

I will give you a very simple example to demonstrate my point. Lets say you have one one site (Site A) that has one plugin which loads 20 JavaScript files. Another site (Site B) has 10 plugins which altogether loads 10 JavaScript files. Now, if you purely go by the number of active plugins then you would think that Site A has better page load time than Site B which would be totally wrong.

You should in theory be able to have as many active plugins on your site as you wish provided that they are all working harmoniously with each other, your theme and the WordPress core in general.

What really matters is which plugins you are choosing to use, because the greater the number of lower quality and bloated plugins you’ve installed, the greater the chance this will affect your site speed.

2. Using Poorly Coded Themes

A similar argument to the one we made above applies for themes too. Always be mindful of which theme you choose to install on your site. The fact that you may have paid a premium price for your theme in themeforest doesn’t necessarily mean that the theme has been properly constructed by the developer. Try not to buy themes that uses a lot of JavaScript files.

The benchmark which you should often use about how well a theme performs is to try out your site using the native WordPress themes such as TwentyTen or TwentyEleven and compare how well or badly your current premium theme fares against these.

3. Your Hosting Solution is Not Very Good

Your hosting provider is another crucial factor which can affect the performance of your site.

A lot of the “cheap” and “free” providers are cheap and free for a reason. These hosting providers are usually under-resourced in terms of hardware and the features they provide. Also the type of hosting plan is important and which plan you choose is based on how much traffic you are getting to your site.

Shared hosting is the most common plan and will usually suffice for most WordPress sites provided that the hosting provider is reliable. In this type of solution your site shares the server’s resources with a number of other sites. If your hosting provider puts you on an overcrowded shared server then it will significantly affect your site speed. For higher traffic scenarios, a Virtual Private Server (VPS) or a dedicated server solution is usually required because this provides you with more dedicated CPU and RAM Memory resources which will keep the page load time optimum under high traffic scenario.

Top 15 Search Eengine Optimization(SEO)

Search Engine Optimization is a very hot topic in the World Wide Web.After all,everybody wants to rank higher and come up on the first page of Google search and get more traffic.I have identified and made a list of top 15 SEO practices that I tend to forget quite often.These simple SEO techniques if practiced properly can make a significant difference as to how my pages are ranked in the Search Engine Queries.

1.Use rel="nofollw" tag on low value links to not pass the page rank juice.for example 'Read the rest of the entry', 'About', 'Contact' etc.

2.Use proper anchor text for interlinks.Don't use 'here' or 'there'.

3.Optimize the images,always create alt tags and write description in the alt tag.

4.Use search engine friendly permalinks.Make sure the URLs do not have '&','?','!' etc characters.

5.Use hyphens(-)between words to improve readability.

6.Do not use underscores(_)between words to improve readability.

7.Do not use session id in URLs.

8.Use sticky posts.

9.Use tag clouds.

10.Have a category description paragraph.

11.Let the visitors subscribe to category specific RSS feed.

12.Use internal linking when possible and appropriate.

13.Use sub-directories rather than sub-domains when possible.Sub-domains do not share link love from the main domain as it is treated as a different domain.

14.Research the target audience and aim the site content appropriately.

15.Keep the content up to date.Visitors don't like outdated content.Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Going forward I will try to use this list optimize my web pages for search engines

Generate Highly Targeted Traffic

Developing SEO strategies that can drive an immense amount of traffic to your site within a month is not an easy task, especially if you want your site’s visitors to convert into profits. Generating highly targeted traffic or visitors that have the intent of availing the services or products that you are offering is the best way to really earn from your website.

The good news is that there are many ways that you can do to hasten the process of having your site noticed by people who are in need of the information, services or products that you provide. Here are some of the ways that you can do to generate specifically targeted online visitors in under a month.

1. Target easy to rank long-tail keywords through blog posts

If your site has no blog section yet, then you better start including one. Blogs can benefit your business in so many ways, and consistently driving traffic to your site is one of them. Using long-tail keywords in your blog posts’ titles (eg. How to learn SEO), can extremely help your site’s performance in terms of traffic generation, seeing as this strategy can very much take your blog posts on top of SERPs without further improving them through off-page optimization or link building.

Blog posts can naturally rank on their own basing on its topical relevance as seen by search engines, and taking advantage of low competition keywords will make your pages rank on the top page of SERPs in no time, which means more organic traffic to your site.

2. Targeting 3 -5 keywords for each page on your site

Creating your pages or blog posts with the intent of ranking for more than 2 keywords is always a smart move, since it will allow your site to draw more relevant traffic along the process. Say, if your site has 15 blog posts or pages on its first month, and each page are targeting 3 different keywords. Doing the math will give you a result of 45 keywords giving you constant traffic within a month.

Doing this strategy is very simple, wherein you just have to use or combine your targeted keywords on your page or post’s title, URL and on the body copy (eg. Top 10 advanced on-page SEO strategies). With the given example of a post title you are able to target 7 keywords that you can use within the body of the content, including:

> Advanced on-page SEO strategies
> On-page SEO strategies
> On-page SEO
> Advanced SEO
> Advanced SEO strategies
> Advanced on-page SEO
> On-page optimization strategies
> On-page SEO techniques

3. Dofollow blog commenting

Commenting on blogs with the same theme as your site – particularly blogs that allow dofollow attributed links on their comment section – is one of the most effective ways to promoting your site as well as in improving your keywords’ search rankings. This technique has a lot of advantages and can certainly take your campaign a long way, given that this method allows you to acquire relevant backlinks and can possibly build relationships with other bloggers related to your niche.

Networking with other bloggers is extremely beneficial, especially with higher value link placements such as special mentions, in-content links (used as a resource), guest blogging opportunities and sponsored reviews. Anyway, leaving comments on blogs with the use of your keywords as anchor texts can help improve its search rankings in just weeks, particularly if the links that you’ve built are from topically relevant pages and are dofollow attributed.

4. Guest blog posting

Guest blogging has been known to be a link building method that’s really advantageous in terms of driving relevant traffic, acquiring high quality links, passing through Pagerank and in improving SERP rankings. It’s best to choose blogs that are relevant to your site, have high page ranks and receives a lot of traffic on their site (can be based through Alexa traffic rank).

In choosing the topic to write for guest postings, writing topics that are strictly about the keywords you are aiming at is the most effective way to get most out of this technique, since the link that you’ll be able to build through your author bio will have higher scores basing on its relevance as well as in targeting the audience that will be able to read it.

5. Forum participation

Forum posting is a good start for any campaign, especially if you choose to participate on high PR and high traffic forum sites. The best way to benefit from this method is to establish an expert or knowledgeable image through this channel, and not just focusing on building links through your signature.

Establishing yourself through forum sites and being genuinely active in participating with the community can bring you targeted visitors and interested clients within a month, so spending 30 minutes a day on 1 or 2 authority forums around your site’s industry is certainly worth it.

6. Article submission and converting your articles

This link building method has proven its worth over the past decade and is still known to be one of the most effective ways in generating consistent traffic as well as highly relevant links that can boost your search rankings.  The best thing about article marketing is that it’s capable of building solid links as it gets syndicated naturally, particularly if you have written a solid and informative article. Submitting an exceptionally written article to several highly trusted article directories (such as Ezinearticles, Articlesbase, Goarticles, Amazines, and many more) can enhance its chances of getting scraped or used by other sites that are seeking for quality content to be posted, which gives you more extra links and of course, more traffic.

But there’s more to this method than just the traditional article marketing, you can as well convert your articles to other formats for more exposure and external links pointing to your site. Converting your articles to PDF, podcasts, slide/powerpoint presentation and videos, and then submitting them to their respective directories can extremely amplify your site’s traffic in a short period of time, given that these formats have higher chances of ranking high on search engine result pages.

8 Steps for Building A Successful Internet Business Partnership

Many successful Internet businesses have some kind of partnership which is instrumental in the continued success of the business.

Whether you are currently flying solo or thinking of setting up your own Internet business, at some point you may need or want a business partner to help you expand or take your venture to the next level.

Putting the steps below into practice will go a long way in ensuring that your Internet business stands a greater chance of succeeding and your partnership lasts for the long haul.

1. Seek out the right partner for you and your business aspirations

Finding the right business partner is a much easier task when you have in mind what you want and need from people to make your business a success, and then put yourself in the right place to meet them. For instance you could set up or join a mastermind group or forum which contains other like-minded people which you can meet.

Similarly you could attend conferences where you can meet your prospective business partner(s) face to face. It is a good idea at this early point to know your strengths and then find a partner that can complement your strengths with their own unique strengths. (Discussed further in step 3)

2. Discuss with your prospective partner what each of you wants to achieve and accomplish with the business

Lay your cards on the table early and encourage your prospective Internet business partner to do the same. This will give both parties a clearer picture of the direction that each person wants to steer the Internet business and it will help highlight the motivations of each person behind the business partnership in the first place.

Some questions you could ask are:

*What do we want to offer to the world with the business?

*What sort of values do you want to instill in your business? Do they intersect with your partners values?

*What is each person bringing to the table in terms of motivations for creating the business?

*Where does each of you see the partnership going in the short/medium/long term?

*Will the partnership have a shared responsibility in the management of the business or will one 
    person be responsible for managing the troops?

*How will money and work be divided up?

*What are the different hats or positions that exist in this business, eg, affiliate income coordinator, 
   VP of  customer service, VP of finance.

*Break up the org charts by roles and strengths first then divide up the roles that no one wants. 
  This exercise alone can be very useful in identifying what can potentially be outsourced.

*Following from above, the org chart is a perfect place to put all of your outsourcing arrangements 
  such as the names and details of your outsourced personnel.

3. Identify each others strengths and work with them to complement your Internet business

A successful business partnership, especially one that is Internet focused, usually relies on people with different strengths and skill sets working synergistically to achieve a common goal.

At the onset of the partnership, everybody should identify their skills and strengths as well as their prospective partner’s strengths and skills.

In a lot of cases you may be pleasantly surprised to find that the whole will usually be greater than the sum of the parts because of how well the skills and different perspectives complement each other.

It is crucial that in the beginning you play to the strengths of each person and highlight skills which complement each other.

As the Internet business becomes established, there will be a natural accumulation of new knowledge and skills across the partnership which will further enhance the partnership’s synergy.

4. Be very clear about expectations from the beginning

Similar to step 2 but subtly different. In this step you are identifying what you expect from each other as partners regarding the day to day operation of the business.

5. Start with a small project together to test the workability of the partnership

This is akin to the civil engineer building a model bridge to test the stresses and strains before committing large funds and effort to build the big bridge. The same should be done with your Internet business partnership.

Don’t jump into a big complicated or expensive project but start with something small at first such as a webinar or perhaps produce a video series on YouTube together or create and market a small product.

An exercise such as a real-life mini-project can quickly demonstrate whether the partnership will work or whether it needs some tweaking or whether it simply just won’t be tenable at all.

People react differently to things and little annoyances that might be present during a small project can quickly turn into big annoyances when the big projects start. Therefore if you feel that

6. Make things official

This might seem unnecessary if your business partner is a close friend or family member, but irrespective of whether you’ve known the person(s) for 3 months or 20 years, it is still a good idea to get the legalities and official side of your partnership defined clearly from the onset, even if it is a written agreement between yourselves.

For instance you could create a Legal Liability Company (LLC) which can be beneficial to the partnership on many levels such as tax and protection of liabilities for acts and debts of the LLC. (It is recommended that you do your own research about LLCs and other legal matters and seek independent advice from a professional before jumping into anything)

7. Create an Org Chart

In this step you are getting into the nuts and bolts of dividing up the work and tasks.

This step becomes more and more necessary as the business grows or becomes more complex.

This ensures your business is well organized and clearly defines who does what task:

*What are the different hats or positions that exist in this business, eg: affiliate income coordinator, 
   VP of  customer service, VP of finance.

*Break up the org charts by roles and strengths first then divide up the roles that no one wants. 
  This exercise alone can be very useful in identifying what can potentially be outsourced.

*Following from above, the org chart is a perfect place to put all of your outsourcing arrangements 
  such as the names and details of your outsourced personnel.

8. Have weekly meetings

This gives everyone the opportunity to catch up and ask questions or clarify any concerns.

Free conference calls can be made using Skype or you could meet in person if possible.

This helps keep things in focus and ensures the direction of the business is maintained.

I’m sure there are successful Internet business partnerships out there who may not employ all of the suggestions above but the fact is if YOU follow most or all of these steps then you will at least maximize the chances of YOUR partnership succeeding.